{"title":"Hats","description":"\u003cp\u003eTry hard. Not trying. Varsity caps, truckers, snapbacks, dad hats and beanies, embroidered with the saying that started it all.\u003c\/p\u003e","products":[{"product_id":"embroidered-dad-hat-black","title":"Do It NOW Embroidered Dad Hat — Black","description":"\u003cp\u003e\u003cstrong\u003e\"Try hard. Not trying. Do it NOW.\"\u003c\/strong\u003e My mom said it every time I stalled, and it stuck for life. This is the hat for the days you don't feel like it and go anyway.\u003c\/p\u003e\u003cp\u003eStitched, not printed: the DO IT NOW stopwatch logo sits on the front in white and old-gold thread, with \u003cstrong\u003eTRY HARD\u003c\/strong\u003e embroidered on the side.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal embroidery that won't crack or fade\u003c\/li\u003e\n\u003cli\u003e100% chino cotton twill, unstructured 6-panel, low profile\u003c\/li\u003e\n\u003cli\u003eCurved visor, 6 embroidered eyelets\u003c\/li\u003e\n\u003cli\u003eAdjustable strap with antique buckle, one size fits most\u003c\/li\u003e\n\u003cli\u003eMade to order just for you, ships in 3–7 business days\u003c\/li\u003e\n\u003cli\u003eFree US shipping on orders $50+\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWear it. Mean it. Do it NOW.\u003c\/em\u003e\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Default Title","offer_id":67558508527798,"sku":"5873318_7854","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/classic-dad-hat-black-front-6abbf8e374af4.jpg?v=1790703863"},{"product_id":"do-it-now-embroidered-beanie","title":"Do It NOW Embroidered Cuffed Beanie","description":"\u003cp\u003e\u003cstrong\u003e\"Try hard. Not trying. Do it NOW.\"\u003c\/strong\u003e My mom said it every time I stalled, and it stuck for life. Cold mornings are when it matters most: the alarm goes off, it's dark out, and you go anyway.\u003c\/p\u003e\u003cp\u003eThe DO IT NOW stopwatch logo is embroidered right on the cuff in white and old-gold thread. Stitched, not printed, so it holds up all winter.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal embroidery that won't crack or fade\u003c\/li\u003e\n\u003cli\u003eSoft, warm 100% acrylic knit, hypoallergenic\u003c\/li\u003e\n\u003cli\u003eFold-over cuff, 12\" long, snug unisex fit\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003cli\u003eMade to order just for you, ships in 3–7 business days\u003c\/li\u003e\n\u003cli\u003eFree US shipping on orders $50+\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWear it. Mean it. Do it NOW.\u003c\/em\u003e\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Black","offer_id":67558572916918,"sku":"4487880_8936","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":67558572949686,"sku":"4487880_8940","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Heather Grey","offer_id":67558572982454,"sku":"4487880_8937","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/cuffed-beanie-black-front-6abbfa46603de.jpg?v=1790704210"},{"product_id":"do-it-now-corduroy-cap","title":"Do It NOW Corduroy Cap","description":"\u003cp\u003e\u003cstrong\u003e\"Try hard. Not trying. Do it NOW.\"\u003c\/strong\u003e A little retro, a lot of intent. The gold stopwatch says it without saying a word.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGold Do It NOW stopwatch embroidered on the front\u003c\/li\u003e\n\u003cli\u003eSoft corduroy, unstructured low profile\u003c\/li\u003e\n\u003cli\u003eAdjustable strap, one size fits most\u003c\/li\u003e\n\u003cli\u003eMade to order just for you, ships in 3–7 business days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Do it NOW","offers":[{"title":"Black","offer_id":67558816350390,"sku":"5717360_13351","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Oxford Navy","offer_id":67558816383158,"sku":"5717360_13354","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Dark Olive","offer_id":67558816415926,"sku":"5717360_13353","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/corduroy-hat-black-front-6abc1ce08db9d.jpg?v=1790713082"},{"product_id":"do-it-now-stopwatch-trucker-hat","title":"Do It NOW Stopwatch Trucker Hat","description":"\u003cp\u003e\u003cstrong\u003eThe clock is always running. Wear the reminder.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOur gold stopwatch icon, embroidered on the Richardson 112 — the most-worn trucker cap in America. Structured front, breathable mesh back, adjustable snapback for a dialed-in fit. Built for early mornings, long days, and people who don't wait.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePremium gold thread embroidery\u003c\/li\u003e\n\u003cli\u003eRichardson 112 trucker: 60% cotton \/ 40% polyester front, 100% polyester mesh back\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, mid-profile crown with pre-curved visor\u003c\/li\u003e\n\u003cli\u003eAdjustable plastic snapback — one size fits most\u003c\/li\u003e\n\u003cli\u003eMade to order just for you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree U.S. shipping on orders $50+.\u003c\/p\u003e","brand":"Do It NOW","offers":[{"title":"Black \/ Charcoal","offer_id":67565513244854,"sku":"4770767_16711","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":67565513277622,"sku":"4770767_11417","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ White","offer_id":67565513310390,"sku":"4770767_11420","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal\/Black","offer_id":67565513343158,"sku":"4770767_16713","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Loden","offer_id":67565513375926,"sku":"4770767_11418","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/snapback-trucker-cap-black-charcoal-front-6abe53e471560.jpg?v=1790858224"},{"product_id":"do-it-now-classic-snapback","title":"Do It NOW Classic Snapback","description":"\u003cp\u003e\u003cstrong\u003eFlat brim. High crown. No excuses.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe DO IT NOW wordmark, embroidered in white and old-gold thread on the Yupoong 6089M — the classic structured snapback. A clean streetwear silhouette that holds its shape all day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhite and gold thread embroidery\u003c\/li\u003e\n\u003cli\u003eYupoong 6089M: 80% acrylic, 20% wool\u003c\/li\u003e\n\u003cli\u003eStructured 6-panel, high-profile crown with full buckram\u003c\/li\u003e\n\u003cli\u003eFlat visor with green undervisor\u003c\/li\u003e\n\u003cli\u003eAdjustable snap closure — fits head sizes 21⅝”–23⅝”\u003c\/li\u003e\n\u003cli\u003eMade to order just for you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree U.S. shipping on orders $50+.\u003c\/p\u003e","brand":"Do It NOW","offers":[{"title":"Dark Navy","offer_id":67567621275830,"sku":"1344132_4798","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":67567621308598,"sku":"1344132_4792","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Maroon","offer_id":67567621341366,"sku":"1344132_4799","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Spruce","offer_id":67567621374134,"sku":"1344132_4809","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Dark Grey","offer_id":67567621406902,"sku":"1344132_4797","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/classic-snapback-black-front-6abf0b1df40f1.jpg?v=1790905135"},{"product_id":"do-it-now-varsity-arch-cap-scarlet-cream","title":"Do It NOW Varsity Arch Cap — Scarlet \u0026 Cream","description":"\u003cp\u003eOld-school varsity energy for people who don't wait. The \u003cstrong\u003eDo It NOW\u003c\/strong\u003e arch sits across a structured cream crown, finished with a scarlet visor and scarlet lettering, in classic college colors.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured 5-panel, mid-profile fit that holds its shape\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snap closure, one size fits most\u003c\/li\u003e\n\u003cli\u003e65% polyester \/ 35% cotton\u003c\/li\u003e\n\u003cli\u003eMatching undervisor and sweatband\u003c\/li\u003e\n\u003cli\u003ePrinted to order, so allow 3–7 business days to produce\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart of the Varsity Collection: scarlet, royal, navy, and forest. Pick your colors.\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Default Title","offer_id":67581787242678,"sku":"9290395_24383","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/5-panel-mid-profile-baseball-cap-red-natural-front-6ac2c5363eacd.jpg?v=1791149385"},{"product_id":"do-it-now-varsity-arch-cap-royal-cream","title":"Do It NOW Varsity Arch Cap — Royal \u0026 Cream","description":"\u003cp\u003eOld-school varsity energy for people who don't wait. The \u003cstrong\u003eDo It NOW\u003c\/strong\u003e arch sits across a structured cream crown, finished with a royal blue visor and royal lettering, in classic college colors.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured 5-panel, mid-profile fit that holds its shape\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snap closure, one size fits most\u003c\/li\u003e\n\u003cli\u003e65% polyester \/ 35% cotton\u003c\/li\u003e\n\u003cli\u003eMatching undervisor and sweatband\u003c\/li\u003e\n\u003cli\u003ePrinted to order, so allow 3–7 business days to produce\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart of the Varsity Collection: scarlet, royal, navy, and forest. Pick your colors.\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Default Title","offer_id":67581789601974,"sku":"9155962_24384","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/5-panel-mid-profile-baseball-cap-royal-natural-front-6ac2c5bbdefdb.jpg?v=1791149514"},{"product_id":"do-it-now-varsity-arch-cap-navy-cream","title":"Do It NOW Varsity Arch Cap — Navy \u0026 Cream","description":"\u003cp\u003eOld-school varsity energy for people who don't wait. The \u003cstrong\u003eDo It NOW\u003c\/strong\u003e arch sits across a structured cream crown, finished with a navy visor and navy lettering, in classic college colors.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured 5-panel, mid-profile fit that holds its shape\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snap closure, one size fits most\u003c\/li\u003e\n\u003cli\u003e65% polyester \/ 35% cotton\u003c\/li\u003e\n\u003cli\u003eMatching undervisor and sweatband\u003c\/li\u003e\n\u003cli\u003ePrinted to order, so allow 3–7 business days to produce\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart of the Varsity Collection: scarlet, royal, navy, and forest. Pick your colors.\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Default Title","offer_id":67581794418870,"sku":"2843537_24382","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/5-panel-mid-profile-baseball-cap-navy-natural-front-6ac2c6e367a51.jpg?v=1791149810"},{"product_id":"do-it-now-varsity-arch-cap-forest-cream","title":"Do It NOW Varsity Arch Cap — Forest \u0026 Cream","description":"\u003cp\u003eOld-school varsity energy for people who don't wait. The \u003cstrong\u003eDo It NOW\u003c\/strong\u003e arch sits across a structured cream crown, finished with a forest green visor and forest lettering, in classic college colors.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured 5-panel, mid-profile fit that holds its shape\u003c\/li\u003e\n\u003cli\u003eSlightly curved visor\u003c\/li\u003e\n\u003cli\u003eAdjustable snap closure, one size fits most\u003c\/li\u003e\n\u003cli\u003e65% polyester \/ 35% cotton\u003c\/li\u003e\n\u003cli\u003eMatching undervisor and sweatband\u003c\/li\u003e\n\u003cli\u003ePrinted to order, so allow 3–7 business days to produce\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart of the Varsity Collection: scarlet, royal, navy, and forest. Pick your colors.\u003c\/p\u003e","brand":"Do it NOW","offers":[{"title":"Default Title","offer_id":67581794746550,"sku":"6803037_24381","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/5887\/1734\/files\/5-panel-mid-profile-baseball-cap-dark-green-natural-front-6ac2c743c463f.jpg?v=1791149906"}],"url":"https:\/\/doitnowlifestyle.com\/collections\/hats.oembed","provider":"Do it NOW","version":"1.0","type":"link"}