Brand & Partnership Kit

The Story

Do It NOW started with a saying passed down from a mother to her son: “Try hard; not trying — do it NOW.” It became a personal rule, then a brand. Every piece carries that message in clean, embroidered detail. No loud graphics, just a reminder to act today.

Brand at a Glance

What We Make

Hats are the heart of the brand, alongside premium fleece, tees and everyday carry. All pieces are made to order, which keeps inventory lean and quality consistent.

Varsity Arch Cap

$36

Stopwatch Trucker Hat

$36

Embroidered Dad Hat

$34

Cuffed Beanie

$28

Embroidered Hoodie

$64

Embroidered Crewneck

$56

Champion Anorak

$78

Heavyweight Tee

$38

SEE THE FULL LINE →

Who It's For

Entrepreneurs, athletes, early risers and students who treat discipline as a lifestyle. The audience responds to motivation, family values and self-made grind, and they wear the message as a daily reminder.

Brand Identity

Logo: “DO IT NOW” wordmark with the gold stopwatch as the O. Type: Anton (headlines) and Archivo (body). Voice: direct, disciplined, never preachy.

Ways to Partner

• Creators & athletes: product seeding and content collaborations for people who live the message.
• Retail & boutiques: bulk and wholesale orders of hats and fleece. Terms quoted per order.
• Teams, gyms & schools: custom co-branded hats and hoodies in your colors, like our Varsity Collection.
• Events & giveaways: branded gear for motivational events, races and community programs.